From Zero to MVP to innovation award

Being the only product designer and UI engineer in the team, I was responsible for defining, prototyping, front-end coding and testing the first MVP from zero. I was new to the financial crime risk management and due diligence topic but rapidly finished a training and interviewed experts to learn from their experience. We launched the web application in six months.

The highest contributors to this achievement were the successful use of design sprint that I advocated, planned and facilitated, and defining the key enablers of the platform discussed and incorporated during this sprint.

Remote Design Sprint

Design sprint is the best way to bring stakeholders together and define a problem statement in a collaborative way which would be the basis of the solution prototype. It is the most efficient and time saving method which is to learn from them while also facilitating their learning about the user needs and pain points from experts and customers and creating a collaborative work group to achieve testable prototype.

But companies are reluctant to book a five full days sprint for ~7 people across the board and this was the case in Themis also.

• Reduced the five day sprint into three days to support ongoing services while covering the most important phases of defining problem statement, target segments, user journey map, ideation and prototyping.
• Planned and facilitated a remote design sprint using Miro and its internal video conferencing tool with the main stakeholders and experts.
• Created intoductory videos end of each day explaining what the team will tackle next day, helping sprint team to get prepared and to reduce ambiguity.
• In 3 day sprint we have achieved:
  • Defining the problem statement
  • Defining the target audience and personas
  • Mapping the user journey
  • Sketched idea generation
  • Created prototype storyboard